Employment History

Associate Team Leader, Data Analyst ()

MoMo (M_Service JSC), Hochiminh City

  • Built an Attribution Model measuring precise revenue streams (covering 94.5% of company transactions) & optimizing the marketing budget.
  • Carried out comprehensive product analyses regarding product features & user engagement across internal communication channels such as notifications, banners, videos, and other formats for AB Testings that lift up CTR by ~9%.
  • Involved in product road-map planning and Key Result estimation model formulation for different scenarios.
  • Constructed Data Models for Communication & Promotion data which ensure stable, accurate and insightful data infrastructures.

Senior Associate, Data Analyst ()

Shopee VN Ltd., Hochiminh City

  • Revamped tracking system for Paid Channel of Online Marketing team on a weekly basis.
  • Associated in budget planning and traffic projection on Double Day Campaign, in which the error is less than 8%.
  • Conducted growth analyses for ShopeeFood and ShopeePay that showed opportunities for MKT team to scale up by twice.
  • Involved in growth gap issues analyzing process that helped provide sufficient learning curse to the team.

Data Analyst ()

VNG Corporation, Hochiminh City

  • Conducted user acquisition, user segmentation, user retention analyses and monetization procedures, which resulted in successful re-targeting campaigns (nearly twice more efficient).
  • Carried out a dynamical & comprehensive assessment in new game launch stage on 4 different markets (VN, TH, PH & ID ~20+ bil. VND in revenue). Interactive web-based visualization was used for better interpretation.
  • Involved in applying machine learning model regarding churn & spend prediction to optimize revenue and improve user retention that resulted in ~140% lift up in retention rate and expansion in new paying user.

Marketing Analyst ()

TIKI Coporation, Hochiminh City

Retail Measurement Service Trainee ()

Nielsen Vietnam, Hochiminh City

Education

Foreign Trade University | Hochiminh City, Vietnam ()

  • BS. in Economics
  • Minor in International Business Economics.
  • GPA: 3.4/4 or 8.2/10

Certificates

Certificate of Data Analvsis | Nordic Coder ()

Certificate of Machine Learning | Nordic Coder ()

Skills

Skill Level
SQL (5 years+) Expert
R (5 years+) Expert
Python (4 years+) Experienced
Git (3 years) Skillful
Tableau (2 years) Skillful
Looker Studio (2 year) Skillful
Spark (1 years+) Novice

Detailed packages:

  • data.table
  • sparklyr
  • polars
  • duckdb
  • ggplot2
  • seaborn
  • plotly