User Segmentation Using K-means in R
These days, the need of understanding paying users among companies, especially those who operate online solutions, has been arising noticeably. As a result, the business intelligence unit should provide a accurate and insightful segmentation analysis to business units as a required course of action. In this article, I would try to run you through a step-by-step instruction on how conduct a segmentation analysis by using K-means clustering. Figure 1: Photo by John Lockwood on Unsplash...